Email copywriting – what is it?
Ever been mesmerized by the presentation of any email you opened?
The witty Subject line reads – 10 missed calls from your boss or Don’t miss the exciting deals!
And the body shows a pink catalogue or some information on upcoming deals with a Call to action that redirects to that landing page.
If yes, then you too were trapped in the hypnotic bait of EMAIL COPYWRITING.
Emails written as advertisements to lure the target audience to purchase are a great way to boost engagement. Hence, email copywriting got a boost in the marketing and advertising world.
If you are keen on learning more this blog is a crash course for you. Here we will give you a step-by-step guide to designing a compelling email matter to ensure high engagement from your subscribers.
After this course you’ll know –
- What is Email Copywriting?
- 9 Steps to Boost Your Email Copywriting Game
- Tips to write an engaging Email Copy
- Some Examples of effective Email Copy
What is Email Copywriting?
Email copywriting is drafting a mail as an advertisement to access your target audience by providing an easy link to your product. It is one of the oldest marketing strategies to grab the eye of potential consumers. Email copywriting has made its foothold since the 1990s.
Just like advertising, email copywriting needs extensive research and a planned strategy. To understand this you’ll need to know what is advertisement copywriting. You can check more blogs on that topic.
However, Fancy graphics and attractive text are not the only things that will make your email campaign successful. here’s what you need to do to write an outstanding Email copy.
9 Steps to Boost Your Email Copywriting Game
Know your audience
Imagine you are bald and you get an email to buy a hair oil. How will you react?
Similarly, you must know who you are writing for!
Personalizing your email according to your clientele is vital. Before you start your email campaign, you must keep in mind some essential points that your customer base would appreciate. It would help if you matched their preference with your product line description to attract them toward your offer.
It would help if you kept in mind their personalities and what they like or dislike in mind while designing your email.
Construct attention-grabbing subject lines.
Your subject line will define the open rate of your Email. If it doesn’t trigger your prospect it will be lost forever. PERIOD!
Design your subject line that is brief, relevant, and intriguing. Your subject should explain the overall scope of your email concisely. Use abstract words that will make your audience curious.
Make it such that your email subject should stand out, encouraging your subscribers to click it open. For example, Re-read the third line of Intro.
Start your email with a strong opener
4 seconds!
Yes, just that! Once your client has opened your email, you have only 4 seconds to engage them. It should reciprocate your subject line. Addressing your consumers while pitching your product line and offers is a common copywriting technique.
You can’t sound like – “Hey Hi, see this is what we’ve got for you, wanna take it?”
Like your subject line, your email opener is HELL IMPORTANT. Be sure to give it a thorough thought through.
Keep it concise
There’s a proverb in the Content Creation Industry — “People skim, they don’t read, either Ad nor a person.”
REMEMBER that forever!
Your email has to be brief, covering all the essential aspects of your offer. Bullet points and short sentences can be incorporated into your email’s body—graphics or pictures highlighting the vital elements of your product line.
Provide value
If your email is not beneficial for the receiver, do you think there’s any point in sending it?
Your email should have some special offer about your product line or educational or exclusive information in general or related to your product. Email copywriting is all about writing about the resources you have to offer to your target audiences. The main aim is to ensure they engage with your help through email. Providing value means you value your customers, giving them loyalty through email.
Call to Action (CTA)
Catch the Deals right away to get the best discounts! <Creating Urgency>
Don’t Miss out on the cheapest sale of the year! <Triggering the FOMO>
Made only for your Someone special, Grab it quick! <Triggering the affection and FOMO>
CTA is a sentence in an email copy that triggers any special feeling in the consumer so that they are prompted to take action, get redirected to the landing page, and complete the purchase. User prompts like ‘Get started,’ ‘Learn more,’ or ‘Buy now’ are used, with the hyperlink inserted.
It has to entice your consumer that their eyes glitter. Your research on your Consumer’s Persona will give you a way for sure!
Build trust
Your email must sound PROFESSIONAL or else your hard work may end up in the spam folder.
Avoid using aggravated language with exclamation marks, misleading statements, or subject lines, which can disappoint the user. To build trust, you can include trust elements such as social media proof or contact information in your email.
Proofread and edit
It’s a MUST!
Do a last proofread to check for spelling and grammatical errors Before you get ready to circulate the final copy. Using grammar and spell-checking tools or a peer review always works well.
To be an excellent email copywriter, practice is a must. With time and effort, you can master and earn from email copywriting.
Test and optimize
Above are the steps to format your first draft. But before you forward this email, you need to make sure that this email will produce the desired results.
Here comes A/B testing to the rescue.
A/B testing means creating two or more prototypes, testing them with your target audience, receiving feedback, and making the desired changes.
You could experiment with different subject lines, email content, or graphics in a mixed-and-match fashion. Your final draft will include the components with the best response regarding audience engagement or sales.
Tips to write an engaging Email Copy
Engagement factors are the key to reaching the majority. From writing a Compelling Headline to CTA, you must keep certain checks so you get the highest Opening Rate.
- Subscriber segmentation: You can further classify your target audience based on various characteristics (like age, gender, race, etc.) and make minor tweaks in your email targeting each group to achieve greater penetration into the target audience.
- Relevance: Any worker with a salary below 25k will not open your mail to purchase a luxury car, right? Therefore, a detailed market study regarding your audience’s needs is necessary to ensure the email you send is relevant.
- Personalization: Your emails can be further personalized by addressing the emails by their names. You can achieve a greater conversion rate using information from their internet search and subscription.
- Timing: Sending an email about new arrivals launched at your accessory store at month’s end would upset anyone. Hence, it becomes important to know when to circulate your email. For example, you can email product discounts and offers around holidays or festive seasons.
- Quality of content: A witty Headline and fancy graphics with an apt color combination will have a higher opening rate than simply written text. Quality speaks aloud!
- Engagement Metrics: Conversion rates, open rates, click rates, and subscription rates work like a feedback system about how your email is fairing when circulated to your audience. Tools like Mailchimp, and Contactmonkey can be a great help.
- Feedback: Customer feedback is the best form of feedback. Your email can incorporate a space for your audience to voice their concerns.
Some Examples of effective Email Copy
Below are the Examples for you to analyze your learnings from this blog, right from the Subject line to the structure. Also, guess the brand names!
Wrapping up!
Email copywriting is a way of personalized marketing for your product or resources. Email copywriting is also competitive, and email recipients vary about which emails they open and engage with. So, keeping up with the latest trends and adapting to the evolving market is vital.
Email copywriting is essential in digital marketing, for which investment is considerable. So, your objective is to create compelling and engaging email content to reach your targeted audience and reach marketing goals.
Keep practicing and evolving to be on top of your game. Happy writing!
